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CACDA seeks more cyclists with new BikeCaz project

— Cazenovia is a great place for bicycling. With its scenic vistas, waterside roadways and challenging hills, the Cazenovia Area Community Development Association sees great potential to attract more cyclists to the community, and has begun a new project to do just that.

“We are just blessed with vast resources as far as recreation goes, but there isn’t a lot of knowledge about it. I don’t think Cazenovia has been branded as a hub for recreational activities which we really could be,” said Lauren Lines, CACDA’s Executive Director. “So, the conversation [has been], how do we elevate our usability within the community and also among visitors who are looking for something to do?”

CACDA believes it has found its answer in its annual signature projects, which it creates as a way to increase tourism in Cazenovia and provide those who live here with more information about the town and its surroundings.

CACDA’s board of directors is made up of leaders in Cazenovia’s community, town, village, chamber of commerce, preservation foundation and lake association. Once a year, the board selects a signature program to work on in order to promote Cazenovia. The programs are chosen each fall after the board members go to their respective organizations and bring ideas to CACDA board meetings. The board then goes through the ideas, and in November or December votes from approximately a dozen program ideas to find the one that will be worked on for the year, Lines said.

“[The programs] overlap with the village’s interests and the Cazenovia Preservation Foundation’s interests with the trails and chamber of commerce with bringing people in,” Lines said. “It really touches on the priorities of a lot of organizations so we’ve had a lot of great support with the [signature programs].”

In 2013, CACDA carried out its first signature program called GoCaz.com, an interactive website that guides visitors to various trails, recreational sites and places of cultural importance in Cazenovia.

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